Branding
Shekhar Tonite
Redesigned the iconic Movers & Shakers Season 1 logo for Shekhar Tonite, giving the classic identity a fresh, contemporary look while retaining its nostalgic connection to the original show.
Year :
2026
Industry :
Film & Entertainment
Client :
Shekhar Tonite
Project Duration :
2 weeks
Briefing :
The brief was to create a logo for Shekhar Tonite, a modern entertainment platform rooted in the legacy and personality of Shekhar Suman. The identity needed to feel bold, memorable, and contemporary while still carrying the energy of a talk-and-entertainment show. The logo had to work seamlessly across the show’s digital presence, promotional content, and on-screen applications.
Solution :
The bold serif lettering adds a sense of class and authority, while the custom treatment of the typography gives it a more distinctive and personal feel. We paired it with a deep, premium colour palette and gold detailing to create a polished entertainment identity that can work equally well on-screen, in print, and across digital platforms.
The tagline “The Voice Is Back” was kept simple and understated, allowing the main logo to remain the hero. Overall, the approach was about bringing personality, legacy, and a premium modern feel together in one clean identity.
Challenge :
With a legal concern around the “Movers & Shakers” name, the show needed to move forward with a new identity: Shekhar Tonite. The real challenge was to create something that felt fresh and original, while still carrying the legacy, personality, and entertainment value audiences associated with the original show.
The new logo had to make Shekhar Tonite feel like a natural evolution, not just a name change.
Summary :
A reimagining of a familiar legacy into a new-age entertainment identity. Shekhar Tonite brings together Shekhar Suman’s unmistakable personality with a bold, refined visual language, creating a brand that feels familiar at heart, but completely new in expression.
More Projects
Branding
Shekhar Tonite
Redesigned the iconic Movers & Shakers Season 1 logo for Shekhar Tonite, giving the classic identity a fresh, contemporary look while retaining its nostalgic connection to the original show.
Year :
2026
Industry :
Film & Entertainment
Client :
Shekhar Tonite
Project Duration :
2 weeks
Briefing :
The brief was to create a logo for Shekhar Tonite, a modern entertainment platform rooted in the legacy and personality of Shekhar Suman. The identity needed to feel bold, memorable, and contemporary while still carrying the energy of a talk-and-entertainment show. The logo had to work seamlessly across the show’s digital presence, promotional content, and on-screen applications.
Solution :
The bold serif lettering adds a sense of class and authority, while the custom treatment of the typography gives it a more distinctive and personal feel. We paired it with a deep, premium colour palette and gold detailing to create a polished entertainment identity that can work equally well on-screen, in print, and across digital platforms.
The tagline “The Voice Is Back” was kept simple and understated, allowing the main logo to remain the hero. Overall, the approach was about bringing personality, legacy, and a premium modern feel together in one clean identity.
Challenge :
With a legal concern around the “Movers & Shakers” name, the show needed to move forward with a new identity: Shekhar Tonite. The real challenge was to create something that felt fresh and original, while still carrying the legacy, personality, and entertainment value audiences associated with the original show.
The new logo had to make Shekhar Tonite feel like a natural evolution, not just a name change.
Summary :
A reimagining of a familiar legacy into a new-age entertainment identity. Shekhar Tonite brings together Shekhar Suman’s unmistakable personality with a bold, refined visual language, creating a brand that feels familiar at heart, but completely new in expression.
More Projects
Branding
Shekhar Tonite
Redesigned the iconic Movers & Shakers Season 1 logo for Shekhar Tonite, giving the classic identity a fresh, contemporary look while retaining its nostalgic connection to the original show.
Year :
2026
Industry :
Film & Entertainment
Client :
Shekhar Tonite
Project Duration :
2 weeks
Briefing :
The brief was to create a logo for Shekhar Tonite, a modern entertainment platform rooted in the legacy and personality of Shekhar Suman. The identity needed to feel bold, memorable, and contemporary while still carrying the energy of a talk-and-entertainment show. The logo had to work seamlessly across the show’s digital presence, promotional content, and on-screen applications.
Solution :
The bold serif lettering adds a sense of class and authority, while the custom treatment of the typography gives it a more distinctive and personal feel. We paired it with a deep, premium colour palette and gold detailing to create a polished entertainment identity that can work equally well on-screen, in print, and across digital platforms.
The tagline “The Voice Is Back” was kept simple and understated, allowing the main logo to remain the hero. Overall, the approach was about bringing personality, legacy, and a premium modern feel together in one clean identity.
Challenge :
With a legal concern around the “Movers & Shakers” name, the show needed to move forward with a new identity: Shekhar Tonite. The real challenge was to create something that felt fresh and original, while still carrying the legacy, personality, and entertainment value audiences associated with the original show.
The new logo had to make Shekhar Tonite feel like a natural evolution, not just a name change.
Summary :
A reimagining of a familiar legacy into a new-age entertainment identity. Shekhar Tonite brings together Shekhar Suman’s unmistakable personality with a bold, refined visual language, creating a brand that feels familiar at heart, but completely new in expression.